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The View

About us

At Pura, we know that life is better when it smells good
Fragrance has always been an essential part of the human story. It can change the energy and atmosphere of your space, transport you to new places, enhance moods and feelings, and take you back to special memories. It has the power to evoke romance, increase wellness, celebrate new life, and honor loved ones. While fragrance has been treasured throughout the ages, we believe its potential is yet to be fully realized. At Pura, we’re reimagining the future of fragrance. We're unlocking the possibility of scent with smart home technology. Because scent has amazing power—to improve the energy of a space, to express individuality, to enhance moods and feelings—and we want to tap into that positivity

Our Story
Like many origin stories, the Pura story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together. Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination. But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.

The Pura Promise
We’re always in the pursuit of creating life-changing fragrances and products in a way that is safe for your entire family while also being environmentally and socially responsible.

Safe fragrances
Every decision Pura makes is focused on making sure that we’re providing a clean and safe experience for people and pets, and we continue to re-evaluate and adjust our fragrance creation process to incorporate emerging information.
We have high standards when it comes to the ingredients we use, and the result is safe, beautiful fragrances that enhance your life. Our fragrances are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing.
Always eco-friendly
Our fragrances are cruelty-free and created with responsibly sourced ingredients. We don’t test our fragrances on animals and we make every effort to protect and preserve the environment with each fragrance we create. We only buy from reputable companies that have a history of responsible sourcing.
Premium standard
Our fragrances are designed by master perfumers using globally sourced ingredients compounded in the USA. The process of creating a premium home fragrance is a complex process that is very different from creating a fine fragrance—In fact, our in-house experts have invented our own way of diffusing fragrance that makes for an experience unlike anything you’ll find anywhere else.
IFRA Compliant
Pura follows the strict standards set by The International Fragrance Association (IFRA), which was created to protect consumers and the environment while promoting the safe use of fragrance for everyone’s enjoyment.
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Backorders will ship in 28 days.
Return Policy

Your satisfaction with our products is our top priority. If you are not completely satisfied, you may return products within 30 days of receipt. Returned products must be in new or gently used condition and in the original product packaging. To initiate a return, please reach out to Returns that adhere to our return policy will be refunded the purchase. Customer is responsible for return shipping costs.